Archives June 2013


What is Search Engine Optimisation (SEO)?

Search Engine Optimisation or SEO is the current 'in thing' for web sites? So what is it and is it important?

Search Engine Optimisation is a series of tasks some of which only need to be done once through to an ongoing series of activities to position and maintain a brand within the search engine and social media 'universe'.

At a simple level every web site should be constructed so that it presents its public content to search engines in the most effective way to raise the site's profile. This involves both the content of the site and the ...

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cleartarn CMS Bitly Links

Bitly Links

Bitly links are shortened versions of website links. Everyone has seen the very long connection links that sometimes accompany emails and clickable images. Using Bitly links, these links (or URLs) can be shortened. Bitly links are particularly useful on printed materials if people are expected to type in the link or as links on social media sites such as Twitter where short links are essential.

Bitly links can be incorporated into any page produced by the cleartarn content management system. If you want to provide an immediate link for your customers to specific webpage content then this makes ...

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QR Codes

QR Code Links

QR (or quick read) codes are two dimensional bar codes which provide instant links to your website page content. They are particularly useful on printed materials or public displays where potential customers can use their smart phone and a readily available free QR Code Reader app (application) to provide an instant link to your website page. A good example is for estate agents who display properties in their office window. With a QR code automatically generated for each property on the website and printed onto the property particulars, customers can quickly gather the details of properties that ...

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